VIBE

​​Project Goal:

To create a fun, pop art-inspired fictional brand lookbook for "VIBE," a made-up company that encourages people to embrace their individuality and enjoy life. The project aimed to produce a visually engaging, playful publication using original photos taken by me and my friends, reflecting the brand’s vibrant and carefree spirit.

Outcome: 

The lookbook perfectly captured the essence of VIBE, with bold pop art designs, dynamic visuals, and authentic photos. The vibrant colors and energetic layout conveyed the brand’s message of self-expression, fun, and joy.

Deliverables: 

• Printed Lookbook 

• Various Digital Assets

• FUN